Everyday Essential

ASSUMPTA WEEKLY LIFESTYLE MAGAZINE

Special Edition: “Everyday Essentials”

Bringing Ghana’s Finest to the World

Featuring: Ghana’s Outstanding and Compassionate Broadcast Journalist, Serwaa Amihere

Connecting Ghana to the World with Everyday Essential Products
Flora Organic Diapers & Tissues | Sankofa Cooking Spices | Tango Washing Soaps | Kitea Household Furniture.

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Magazine Overview

• Main Title: EDE – Everyday Essentials
• Newsletter: Assumpta
• Tagline: How Serwaa Amihere Merges Integrity with Innovation
• Publisher: African Stream
• Format: Online Digital Newsletter & Lifestyle Magazine

Feature Headline

EXCLUSIVE: The Journalist with a Conscience:

             EXCLUSIVE

Cover Star: Serwaa Amihere
Key by Themes:

• Truth
• Trust
• Transforming Everyday Essentials

PG18 – From Newsroom Ethics to Entrepreneurial Excellence

 Style & Branding

• Pink Dress By: Officeandcobysa
• Product Featured: Lois Cosmetics
  • Category: Health & Beauty
  • Motto: Authentic Beauty Supplies

 Lois Cosmetics Store Info

Retail Locations:

• Adjiringanor 69 (before the Allied Oil)
• Adum, near Ama Lena’s Children Haven
  📞 Contact: 0533 303 267 / 0244 522 020

Cover Visuals

• Left Image: Serwaa Amihere in a soft pink dress (Officeandcobysa)
• Right Image: Serwaa Amihere in a fitted green dress
• Bottom-Left Insert: Holding a featured Lois Cosmetics product

 Caption

SERWAA AMIHEHE (Possible stylised name or typographical variant)

“Slick, emotive, and highly readable version tailored to capture attention.”

 Extras

• QR Code: Bottom-right of the cover
  (Scan for digital features, promotions, or extended content.

The Journalist with a Conscience: From Newsroom Ethics to Entrepreneurial Excellence

Featuring Serwaa Amihere — a woman of integrity, vision, and purpose.

By Assumpta Editorial Team
Special Edition | PG18 Feature

In a world where influence often overshadows integrity, Serwaa Amihere stands as a rare force—an individual who not only commands public attention but earns public trust. Known widely for her eloquence, grace, and commanding presence on screen, Serwaa has evolved into more than just a familiar face on Ghanaian television. She has become a symbol of ethical leadership, a champion of truth, and a pioneer of purpose-driven entrepreneurship.

 A Journalist with a Conscience

For years, Serwaa was a dependable figure in the newsroom, representing a voice of reason and balance in Ghana’s media landscape. She resisted sensationalism, rejected disinformation, and embodied the very essence of journalistic integrity.

“A journalist with a conscience,” the title reads. It’s not just a catchy phrase—it’s a statement of moral conviction.

Serwaa understood from early in her career that truth is not a commodity, but a commitment. That to misinform Ghanaians is to mislead a nation, and to do harm not only to democracy, but to the dignity of everyday life.

 Life Philosophy Rooted in Respect!

At the core of Serwaa Amihere’s journey is a profound belief:

“Whatever our differences, we are inextricably linked to one another, and to the country we all inhabit.”

I believes that all life matters. Every Ghanaian, in my eyes, is a unique and dignified expression of life with untold potential. It’s this conviction that shaped my transition from journalist to entrepreneur, not out of commercialism or personal ambition, but from a deep sense of duty.

 Transforming Everyday Essentials

As she moved into the entrepreneurial space, Serwaa began to notice a disturbing trend: the very essentials Ghanaians rely on—our food, our cosmetics, even what we wear—were often compromised by low standards, misinformation, and foreign narratives that did not honour the Ghanaian identity.

“We’ve been lied to,” she says. “And I refuse to let that continue.”

That’s why Serwaa took the bold step to launch products and promote brands that reflect authentic quality, local identity, and ethical sourcing—from Flora Organic Diapers to Lois Cosmetics, Sankofa Cooking Spices, and Tango Washing Soaps.

These are not just products. They are expressions of respect for the consumer, for the culture, and for the future of Ghana.

       Not Profit, But Purpose

Contrary to the image of the profit-hungry entrepreneur, Serwaa’s motivation is refreshingly rare:

“The primary reason I ventured into business wasn’t commercialism—it was to challenge the unpleasant lies told to Ghanaians through our everyday essentials.”

I am determined to hold the truth accountable, even in business. My brands are more than ventures; they are missions. They educate. They restore confidence. They put the power of choice and health back into the hands of Ghanaians.

   From Ethics to Excellence

This journey—from the newsroom to the marketplace—was not a departure, but a natural evolution. The same values that once made her trust in journalism now drive her to pursue excellence in entrepreneurship.

She demands truth in packaging, honesty in advertising, and transparency in ingredients, standards too often lacking in the Ghanaian consumer experience.

    Style with Substance

Gracing this issue’s cover, Serwaa dons a soft pink dress by Office and Cobysa and holds a featured product from Lois Cosmetics, radiating both elegance and authenticity. Every visual element mirrors her core belief: that style must serve substance, and that beauty must begin with integrity.

       A Leader for a New Era

For readers, this story is more than a feature. It’s a blueprint for value-driven impact. Whether you’re a young professional, a budding entrepreneur, or someone seeking to live with more intention—Serwaa’s story reminds us that success without soul is empty.

She invites us to:

• Demand truth
• Honor our health
• Buy with awareness
• And most of all, to live with conscience

              Final Word

Serwaa Amihere has proven that greatness isn’t about fame or fortune—it’s about fearlessly aligning your work with your values. Whether in front of a camera or behind a brand, she remains unwavering in her mission:

To elevate the Ghanaian standard through truth, trust, and transformational essentials.

                    Want more?

Exclusive behind-the-scenes interviews, product highlights, and Serwaa’s curated Everyday Essentials Collection. When Two Queens Speak: A Heartfelt Dialogue Between Serwaa Amihere & Cookie Tee

Presented by Assumpta Lifestyle Magazine
Special Edition: Everyday Essentials | PG18

Introduction to the Voices You’re About to Hear

In this special feature, we bring together two of Ghana’s most admired women in media and humanitarian service: Serwaa Amihere and Shirley Emma Tibilla, known to millions as Cookie Tee.

Serwaa Amihere is a celebrated broadcast journalist known for her fierce integrity, eloquence, and now—her evolution into a purpose-driven entrepreneur. With a focus on truth and ethical living, Serwaa is changing the landscape of everyday consumer products in Ghana.

Cookie Tee is an award-winning TV/radio host, brand ambassador, events curator, and now CEO of Nineteen57 Events. She’s known for her charm, brilliance, and consistent advocacy for dignity and purpose in the public space.

Today, Cookie sits down with Serwaa for a powerful and reflective Dialogue on journalism, values, entrepreneurship, and the very essentials of life in Ghana.

Cookie Tee:

Hello, beautiful Serwaa. First, thank you for joining us on this platform—it’s not every day we get to talk to someone who embodies both journalistic grace and entrepreneurial grit.

Serwaa Amihere:

Thank you, Cookie. I admire you deeply—not just for your professionalism, but for your heart. It’s a joy to share this space with you and your audience.

Cookie Tee:

Let’s get right into it. Serwaa, you’ve studied and practised journalism at a high level, holding the responsibility of delivering the truth to Ghanaians. Now, we see you entering entrepreneurship, especially around everyday essentials. Was this shift driven by a desire for commercial success, or is it something deeper—something Ghanaians have been waiting for?

Serwaa Amihere:

It’s deeper. You see, my time in the newsroom taught me that truth is not only about facts—it’s about what we live with every day. The food we eat. The creams we use. The diapers our babies wear. The soaps we wash with. If these things are full of misinformation, we are in danger, not just physically, but mentally and spiritually.

So no, it wasn’t commercialism that pushed me. It was a calling—to respond to the silent cries of Ghanaians who’ve been fed lies, sold inferior products, and made to believe they don’t deserve better.

Truth in Journalism Meets Truth in Products;

Cookie Tee:

That’s powerful. But what do you say to people who still think, “It’s just business. Everyone’s selling something”?

Serwaa Amihere:

Then I ask—what are we selling?
Are we selling truth, or are we selling harm?

Because when you bombard people with low-quality goods, false labels, and deceptive advertising, you strip them of agency. You weaken their trust. You make them feel they are not worth quality. That is a dangerous place to be. And that’s why I entered this space—to flip the narrative.

The Philosophy Behind the Mission

Cookie Tee:

Your messaging is rooted in care and respect. Talk to me about that philosophy that guides you.

Serwaa Amihere:

I truly believe that all life is sacred. No matter our differences, we are all interconnected—person to person, community to nation.
So when we pollute the market with harmful goods or spread misinformation, we are not just hurting others—we are hurting ourselves. Our environment suffers, our children suffer, and our self-worth deteriorates. That’s why everything I promote—from Lois Cosmetics to Sankofa Spices—is a reflection of dignity. I want people to know: you matter. What you use on your skin, what you cook with, how your home smells—it all matters. Because you matter

Entrepreneurial Purpose Beyond Profit:

Cookie Tee:

You’re not just curating products; you’re challenging an entire mindset.

Serwaa Amihere:

Exactly. This isn’t just business—it’s a revolution of values.
I want to restore the Ghanaian consumer’s confidence. To say, you don’t need to settle for less.
You deserve transparency. You deserve quality.
And if I have to fight marketing myths, reject certain suppliers, or refuse to endorse what doesn’t align with our vision, so be it.

From Media to Markets: A Natural Evolution:

Cookie Tee:

So for you, moving from journalism to entrepreneurship wasn’t a change of course, but a continuation of your mission?

Serwaa Amihere:

Absolutely. In journalism, I fought for the truth with words. Now, I fight for the truth with products. The battlefield has changed, but the mission remains the same:
To inform, to protect, and to empower.

Final Words for the Nation

Cookie Tee:

Last one, Serwaa. If you could leave one message with every Ghanaian listening right now, what would it be?

Serwaa Amihere:

I’d say this: Don’t underestimate the impact of your everyday choices.
What you use, what you buy, what you believe—it all shapes our future. Let’s not be passive consumers of products or information. Let’s be intentional. Let’s demand better because we are worth it.

Closing Reflections: A Conversation in Truth

Cookieteegh:

Serwaa-Amihere, I’m in full support of your entrepreneurial initiative. You are creating real change. It’s not just about business—it’s about belief. A move that highlights the philosophy of how each person, with intention, can make a difference.