Assumpta Weekly Magazine
Presents: Hair Senta — The Leading Senta with Owusuaa Gyimah-Addo
Discover how Owusuaa Gyimah-Addo is transforming the beauty industry while empowering Ghanaians—especially women—to own businesses, build legacies, and rise into the self-reliant spirit that Kwame Nkrumah once envisioned.
Owusuaa-Gyimah Addo
From tradition to transformation, from care to commerce—this is a story of purpose, character, and leadership that you won’t want to miss.
Special Edition Launch: Thursday, 17th April 2025
Read it exclusively at Assumptagh.live/
Category: Online Digital & Lifestyle Newsletter
Feature Article Title
“Encounter With The Founder: Supporting Ghanaians to Own Their Businesses”
Page 1 | Edition 2 | Vol. 11+
BONUS READS & FEATURES INSIDE:
PG.6 — Top Tips to Improve Male and Female Beauty & Healthcare:
Spotlight: Woman of Strong Resolve – Owusuaa Gyimah-Addo:
Wisdom Corner: The Supremacy of the Law (Writings of Nichiren Daishonin, Vol. 1, p. 615)
Character: Where Beauty Meets Integrity:
Why does Owusuaa place so much emphasis on helping Ghanaians—both men and women—own their businesses?
Her philosophy is deeply grounded in truth, work ethic, and a reformative spirit. Owusuaa believes that Ghana and Africa as a whole have lost sight of the original value of work—its dignity, purpose, and spiritual importance.
She calls for a transformation in our perception of work and life itself. Owusuaa teaches that:
“Without faith, we begin to see suffering as permanent and poverty as normal—this mindset must change.”
She reflects on how early civilisations formed communities with faith as their foundation, where work was not just survival but a transformative wisdom that uplifted generations. Her life’s work is dedicated to reviving that wisdom, restoring dignity to labour, and fostering self-reliant communities.
In Summary
The article “Encounter With The Founder“ is an eloquent reminder that true change begins within. By nurturing a master-disciple relationship and empowering individuals to own their economic journeys, Owusuaa Gyimah-Addo is helping to build a harmonious, self-sustaining Ghanaian society.
Don’t miss this transformative edition.
Mark your calendar – Thursday, 17th April 2025.
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Slide 1 – Cover
Encounter With The Founder
Gwen Owusuaa Gyimah-Addo
Supporting Women Through Hair Purpose
Assumpta Weekly Special Edition | 17th April 2025
Slide 2 – The Power of Resolve
“Strengthen your resolve more than ever… your colour will be better than that of others.”
— Nichiren Daishonin
Owusuaa’s journey mirrors this truth—where faith meets purpose, transformation happens.
Slide 3 – Rooted in Legacy
Born into a strong entrepreneurial family, Gwen Owusuaa Gyimah-Addo was shaped early by her parents’ resilience and vision.
She learned that true power is built and inherited.
Slide 4 – Education as Foundation
From the University of Ghana to CEIBS to Harvard, her academic journey deepened her purpose like layers of indigo dye—resilient, rich, and refined.
Slide 5 – Purposeful Leadership
CEO of Hair Senta, founder of HIBS-Africa & TLS
Author | Strategist | Mindset Coach
Gwen empowers others to lead with character and create legacy.
Slide 6 – Her Skills
- Leadership & Mindset Coaching
- Strategic Entrepreneurship
- Digital Brand Strategy
Gwen transforms visionaries into powerhouses.
Slide 7 – Where Beauty Meets Integrity
“Good character builds good business. But both together? That’s greatness.”
Owusuaa leads with humility, honesty, and unshakable values.
Slide 8 – The Sacred Hair Ritual
Inspired by her mother’s quiet dignity in self-care, Gwen turned tradition into transformation—birthing Hair Senta as a movement, not just a brand.
Slide 9 – Faith & Transformation
Through Nichiren Buddhism, Gwen embraces a belief that we all carry the seed of greatness.
Her work helps others unlock it—especially those overlooked.
Slide 10 – Final Note & Call to Action
Encounter With The Founder
A story of resolve, purpose, and legacy.
Read it first in Assumpta Weekly
17th April 2025 | assumptagh.live
#HairSenta #Leadership #GwenGyimahAddo #Empowerment #AfricaRising
Encounter With The Founder
Gwen Owusuaa Gyimah-Addo: Supporting Women Through Hair Purpose
The Supremacy of the Law & The Power of Resolve
“Strengthen your resolve more than ever. Ice is made of water, but it is colder than water. Blue dye comes from indigo, but when something is repeatedly dyed in it, the colour is better than that of the indigo plant. The Lotus Sutra remains the same, but if you repeatedly strengthen your resolve, your colour will be better than that of others, and you will receive more blessings than they do.”
— Nichiren Daishonin, The Supremacy of the Law (WND-1, p. 615)
This timeless teaching of Nichiren Daishonin is deeply embodied in the life and journey of Gwen Owusuaa Gyimah-Addo. Like indigo deepened through repeated dyeing, Owusuaa’s resolve has shaped her into a woman of depth, purpose, and quiet power. Her strength wasn’t inherited—it was refined through consistent dedication and vision.
The Master and Disciple Moment
One of her earliest inspirations was her mother, whom she would watch carefully pleat her hair with care and dignity. Though Owusuaa initially lacked the skills to do the same for herself, that image stayed with her. It wasn’t just a beauty ritual—it was an act of readiness, self-respect, and grace.
This master-disciple relationship shaped the spirit behind Hair Senta: a business that respects tradition while innovating for the future.
The Power of Philosophy & Faith
Owusuaa’s work is in harmony with the teachings of Nichiren Buddhism, where faith and resolve are key to transformation. As Nichiren writes:
“Shakyamuni Buddha, the Lotus Sutra, and we ordinary human beings are in no way different or separate from one another…” (WND-1, p. 216)
Owusuaa believes in the power of every individual to transform their lives—especially those who have been overlooked by society. Her leadership is a testament that greatness lies within all of us, waiting to be awakened by belief and purpose.
Ghana’s Educational Evolution: From Nkrumah’s Vision to a Knowledge-Based Future:
Owusuaa Gyimah-Addo
Ghana’s emergence into an open and globalised world was significantly shaped by the visionary leadership of Dr. Kwame Nkrumah. His strategic and bold approach not only laid the foundation for Ghana’s socio-economic development but also ignited similar liberation and development movements across the African continent. Nkrumah championed pan-Africanism, self-reliance, and strategic international partnerships—with both Western and Eastern powers, including Europe and China—anchored in Africa’s rich natural and mineral resources.
Under his administration, Ghana began transitioning into a more open, self-sustaining, and economically empowered society. At its peak, over 87% of Ghanaians were engaged in business ownership—a powerful reflection of grassroots entrepreneurship and inclusive growth. This progress was largely driven by everyday citizens and an emerging middle class rather than a dominant intellectual elite, demonstrating Ghana’s potential to harness its human capital at scale.
Fast forward to today, Ghana is undergoing a new wave of transformation. With more Ghanaians graduating from colleges and universities than ever before, the country is moving toward a more knowledge-based economy. This educational shift positions Ghana to take greater advantage of opportunities in the global arena—provided it is matched by strategic investment in critical fields.
Science and Mathematics in Tertiary Education: A Closer Look:
To understand Ghana’s readiness for a STEM-driven global economy, let’s estimate the percentage of diploma-level graduates in science and mathematics:
Science and Mathematics in Tertiary Education: A Closer Look
- Total tertiary enrollment (2020/2021):
580,751 students - Students enrolled in diploma/HND programs (approx. 25%):
580,751 × 25% = 145,188 students - Graduates in science-related fields (approx. 4.88% of total):
580,751 × 4.88% ≈ 28,347 students (fields include science, mathematics, and statistics)
Assuming a similar percentage applies to diploma-level students:
- Diploma-level science and math students:
145,188 × 4.88% ≈ 7,086 students - Percentage of total tertiary students earning diplomas in science/math:
(7,086 ÷ 580,751) × 100 ≈ 1.22%
Final Insight:
Only about 1.2% of all tertiary students in Ghana earn a diploma or Higher National Diploma (HND) in science or mathematics each year. While this figure reflects current educational trends, it is modest when compared to countries like China, where nearly 50% of graduates pursue science and engineering fields. This stark contrast highlights a significant gap—one that risks undermining Ghana’s long-term competitiveness and economic independence.
The numbers suggest a need to rekindle the spirit of innovation, work ethic, and strategic planning that Nkrumah envisioned. Ghana’s true potential lies in recognising and developing its human capital—not just through access to education but through focused investment in disciplines that drive innovation, technology, and prosperity.
An Overview: The Awakening of a Nation’s Spirit
For Owusuaa, Ghana is nothing short of a miracle. Life itself is a miracle—and she sees it vividly, pulsing and vibrating through every part of the land and its people. From the earliest days of her professional journey, Owusuaa has been driven by a powerful mission: to awaken her fellow Ghanaians, especially the youth, to a deeper appreciation of their homeland and its sacred vitality.
Owusuaa Gyimah-Addo
She poses a profound yet simple question:
“We are born of this land called Ghana; we live on it; we are inspired by it. So if Ghana is truly our home—how do we honour and preserve its spirit?”
Owusuaa believes that the transformative wisdom passed down by our ancestors—wisdom grounded in discipline, integrity, and communal labour—remains just as vital today as it was in their time. This legacy, embodied by visionary leaders like Dr. Kwame Nkrumah, laid the foundation for a harmonious, culturally rich society. It is not a relic of the past—it is a compass for the future.
In the face of globalisation and uncertainty, Owusuaa calls on Ghanaians not to lose sight of their original values, especially the enduring ethic of work and ownership. Her advocacy is clear: Ghanaians must reclaim economic agency by owning and leading businesses on their land. Foreign establishments, she argues, often extract profits only to invest elsewhere, leaving local communities behind.
She emphasises that our relationship with the land goes beyond survival—it’s about purpose, identity, and legacy. Human beings naturally build societies not only to meet basic needs but to foster meaning, creativity, and shared progress. Recognising this truth cultivates gratitude and a strong sense of social responsibility.
This vision resonates with a broader regional shift, as exemplified by Burkina Faso’s 36-year-old President, Ibrahim Traoré, whose bold leadership next door is awakening similar aspirations for self-reliance and dignity.
Owusuaa’s message is a clarion call: Ghana’s greatness lies not in imported solutions but in the wisdom, strength, and innovation of its people, rooted in the land, inspired by history, and focused on the future.
[Assumpta Weekly Presents: Special Feature Dialogue | “Encounter With The Founder” | Thursday, April 17th, 2025]
Dialogue with Berla Mundi, where two women of purpose meet.
Berla Mundi (smiling warmly):
“Owusuaa Gyimah-Addo… A woman of vision, rooted in legacy, and fierce about Ghana’s future. Welcome. It’s an honour.”
Owusuaa Gyimah-Addo (nodding gracefully):
“Thank you, Berla. I’ve been watching your work. You bring truth with elegance—it’s a rare gift.”
Berla-Mundi:
“We’re here today not just for a story, but for a spark. And you’ve lit quite the fire. There’s a quote you’ve repeated often in your speeches: “We are born of the land called Ghana; we live on it; we are inspired by it. So if Ghana is truly our home, how do we honour and preserve its spirit?’
Can you tell our viewers what this means to you now?”
Owusuaa (voice calm, eyes fierce):
“It means we’ve forgotten what our ancestors knew. That work is sacred. That ownership is dignity. That business, when built on truth, is how we write our legacy on the land itself. Ghana is not just geography. It’s a living pulse. And we’re losing it.”
Berla (visibly moved):
“Hair Senta isn’t just a brand. It’s become a movement. And now, with Assumpta Weekly’s special edition coming out Thursday, April 17th—there’s more than beauty at stake, isn’t there?”
Owusuaa:
“This isn’t about hair, Berla. It’s about purpose. About building businesses that restore character. Our ancestors didn’t wait for grants. They turned clay into homes. Shea butter into trade. Wisdom into wealth. That spirit is what I’m reviving—with Hair Senta, with HIBS Africa, with every woman and man we train to own their journey.”
Berla (nodding):
“In this week’s Special Edition, we read: Only 1.2% of Ghana’s tertiary students graduate with diplomas in science and math…
That number, compared to China’s 50%, is haunting. You call it ‘a silence too loud to ignore.’ What do you mean?”
Owusuaa:
“Berla… If we don’t produce thinkers, builders, and innovators, we’ll forever be consumers. Forever dependent. We need to rewire our education, reawaken our spirit, and remind every child in Ghana that they carry the legacy of kings, queens, and revolutionaries.”
Berla (softly):
“That’s powerful. And timely.” Encounter With The Founder of Hair Senta, HIBS-AFRICA, and TLS…
A woman reminding Ghanaians of their natural beginning. Wisdom for understanding the land on which they are born. A relationship that is not just geographical, but spiritual. A community of persons, land and a culture of work that gives birth to the very soul of Ghana.
Owusuaa:
Yes, Berla.
That community of persons—those who uphold the sacred wisdom of creating work— Gives us the very lives we now call our own. They started us on the journey of becoming who we are. Not intellectuals alone, but the working hands of our people: The farmers, blacksmiths, carpenters, tradesmen and women, Hairdressers, seamstresses, kenkey sellers…
They are the ones who root us. They are the foundation of Ghana’s spirit.
Berla Mundi (softly):
Encounter With The Founder is more than a story.
It’s a return to what matters most—Legacy, labour, and love of land. You can almost always tell when someone is destined for greatness,s they don’t need to speak loudly, they simply are. Owusuaa, now I understand… your presence, your energy—it’s different. It doesn’t follow trends,
it flows from something deeper.
You didn’t let the noise of the world rewrite you.
You remained rooted in truth, and that truth shaped your light. Authenticity is rare, and you wear it like a crown.
That’s why you align with purpose, and from that alignment comes success.
Owusuaa:
Thank you, Berla.
What you see is simply the reflection of a people—of a land. My strength is not mine alone; it comes from those who came before me… from the kenkey sellers and carpenters, the seamstresses and hairdressers,
The blacksmiths and market women—builders of dreams with bare hands and bold hearts.
I am because they were.
And I remain true,
because I carry their stories, their hopes, their dignity.
Berla Mundi:
Encounter With The Founder of Hair Senta, HIBS-AFRICA and TLS—reminding Ghanaians of their natural beginning—a wisdom for understanding the land they are born in and their relationship to it as a community. A community of persons, land, and a culture of work
that gave birth to us all.
Owusuaa:
Yes, Berla.
It is that community of working people, not titles—
that gave us the lives we live today.
Their hands shaped us.
Their labour rooted us.
Their wisdom now calls us back
to become the nation they dreamed we could be.
And that’s where we begin again. “This Thursday… the world will read our truth. In Assumpta Weekly’s international edition, we lay it all bare.
This isn’t just an article.
It’s a wake-up call.”
COMING THURSDAY, APRIL 17, 2025
Assumpta Weekly Magazine Presents
“Encounter With The Founder” — With Owusuaa Gyimah-Addo
Hosted by Berla Mundi
Beauty. Business. Belief. Ghana’s Future.
Exclusively at Assumptagh.live/
Don’t miss it…
This is more than a story. It’s a revolution in character.
#HairSenta #BerlaMeetsOwusuaa #AssumptaWeekly #GhanaBusiness #AfricaRising #BeautyWithPurpose.
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