ASSUMPTA WEEKLY LIFESTYLE MAGAZINE
Presents: “INNOVATOR”
Special Edition: “Everyday Essentials”
Bringing Ghana’s Finest to the World
Article Title:
Innovation Solutions Are Here
Content Focus:
How do we ensure that what floods our country is of good quality, safe, trusted, and beneficial to our people?
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Featuring: Ghana’s Outstanding and Compassionate Broadcast Journalist and Lawyer — Serwaa Amihere, Esq.
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Profile: Serwaa Amihere, Esq.
Serwaa Amihere is a Ghanaian broadcast journalist, entrepreneur, and philanthropist who serves as a news anchor at GHOne TV. She is the first Ghanaian to win the RTP Award for Best TV Newscaster of the Year three times consecutively, and was recently called to the bar as a lawyer in Ghana.
Beyond broadcasting, she is a social influencer, brand ambassador, and CEO of Oh My Hair Beauty Parlor and Office.
Philanthropy :
Serwaa established the Serwaa Amihere Foundation to empower women and support the underprivileged, using compassion as the core of her social mission.
Legal Career
Recently called to the Ghana Bar, she now channels her legal expertise to champion social justice, consumer protection, and ethical advocacy.
The Power of Compassion in Journalism
“True compassion is not sentimentality or mere pity. It is empowerment. It is about believing in people’s potential and ensuring they have the tools to thrive.”
— Serwaa Amihere, Esq.
A Journalist and Lawyer of Peace
“My mission has always been to inform, educate, uplift, and demand accountability. But in my work, I realized that many Ghanaians unknowingly rely on toxic and harmful products—compromising their health and well-being. That’s when I knew I had to do more than report the news.”
“I entered the world of legal advocacy and ethical advertising to ensure that we are all secure, at peace, and healthy with the products we use every day—what we cook with, clean with, wear, and furnish our homes with. These must be safe, healthy, and of the highest quality.
This is not just business. This is a movement.”
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📅 Newsletter Launch: Tuesday, October 12, 2025
🌍 Exclusive Feature: Innovation Solutions Are Here
Core Question
How do we ensure that what floods our country is of good quality, safe, trusted, and beneficial to our people?
Answer:
By backing ethical brands—handpicked for quality, safety, beauty, and wellness—and supporting journalists and lawyers known for integrity.
Event Highlight
Connecting Ghana to the World — Hosted by the dynamic Cookieteegh
Join us for an inspiring dialogue with Serwaa Amihere, Esq., as she discusses how ethical journalism, consumer advocacy, and social justice can transform lives—one product, one story, one truth at a time.
A Call to Action for a Healthier Ghana
This edition of Assumpta Weekly Lifestyle & News Magazine is more than a feature—
it’s a movement toward a healthier, more informed, and empowered Ghana.
📢 Read. Share. Advocate.
🌐 Stay informed at assumptagh.live
Serwaa Amihere, Esq.: Journalism with Integrity. Advocacy with Compassion.
Core Summary: Social Innovation as the Solution
The article argues that the best way to address the influx of low-quality products in the country is through Social Innovation, handled in a disruptive and transformative manner, moving beyond simple Corporate Social Responsibility (CSR).
Serwaa Amihere, Esq. ‘s mission is to rapidly end the consumption of harmful products by leveraging her unique combination of journalism, legal practice, and entrepreneurship to drive disruptive change.
I was inspired to get into radio by the human experience. It conveyed the most beautiful stories of human experience, the human heart. As a journalist, I talked with regular people the same as entrepreneurship.
I talked to regular people about their daily life and events and brought out the truth in their speech and the poetry in their own words. I celebrate the breadth and depth of human experience.
I know my work as journalist, entrepreneur, philanthropist and a legal practitioner, it’s all about celebration of human life and sharing of their stories. Serwaa Amihere, Esq. ‘s mission is to bring peace into their lives and end the consumption of bad products by leveraging Technology, Law, and Media to drive disruptive, sustainable change.
The Three Pillars of Serwaa Amihere’s Innovation Strategy
The solution is a multi-faceted approach focused on Technology, Legal Authority, and Media to ensure accountability and quality.
1. ⚙️ Innovation Solutions (Technology)
Action: Implement mandatory digital systems (QR codes, blockchain) for product traceability and authentication.
Goal: Provide transparency for consumers and regulators, making it nearly impossible for counterfeit goods to enter legitimate markets.
This system also helps Serwaa manage conflicts of interest by ensuring that her advocacy is data-driven, verifiable, and public—not based on personal gain.
2. Legal Authority (Accountability)
Action: Use legal expertise to investigate market violations and advocate for the enforcement of consumer protection laws.
Goal: Achieve systemic accountability by prosecuting offenders, lobbying for stronger regulation, and creating deterrence through precedents and a unified Consumer Protection Authority.
3. Media & Entrepreneurship (Disruption)
Action: Utilize her journalistic platform for investigative reporting, consumer education, and mass awareness campaigns.
Simultaneously, establish her brand Every Day Essentials (EDE) to set a benchmark for premium, ethical Ghanaian quality.
Goal: Create demand for quality, accountability, and national pride.
Conclusion
“Innovation Solutions Are Here” represents a new Ghanaian strategy—uniting technology, media, and law to address the issue of poor product quality.
The path forward is Social Innovation, combining consumer protection, quality assurance, and sustainable enterprise.
1. Redefining Business Strategy (The EDE Model)
- Integrated Value Creation: Businesses must embed quality and ethics into their value chain, making integrity their competitive edge.
- Marketplace Awareness: Link quality directly to brand identity—creating a culture of trust and social responsibility.
2. Disruptive Enforcement (The Journalist & Lawyer Model)
| Role | Social Innovation Action | Goal |
| Journalist (Media) | Public exposure & education—investigative media to shame bad actors and teach consumers about certified goods. | Increase public awareness and demand for quality. |
| Lawyer (Legal Authority) | Prosecute offenders, lobby for unified consumer laws, enforce deterrence. | Disrupt supply chains of substandard goods. |
| Innovator (Technology) | Implement QR/blockchain verification for traceability. | Ensure trust and accountability. |
3. The Sustainable Solution
- Informed consumers reject poor-quality goods.
- Ethical businesses rise to meet demand.
- Enforced standards sustain fair markets.
This is the vision Serwaa Amihere is pioneering—not just checking quality but innovating systems that demand and sustain it.
Technology Mitigates Conflict of Interest
Innovation ensures transparency and integrity across Serwaa Amihere’s roles as journalist, lawyer, and entrepreneur.
1. Objective Transparency
Blockchain and QR codes provide independent verification, preventing bias or favoritism.
2. Public, Auditable Data
Crowdsourced apps and public dashboards make advocacy data-driven and accountable.
3. Separation of Advocacy & Commerce
Open-source verification ensures systemic reform—not personal profit.
Formula for Disruptive Social Justice:
{Journalism (Exposure)} + {Law (Enforcement)} + {Technology (Verification)} = {Social Justice in Action}
Final Word
“This is not just business. This is a movement.”
— Serwaa Amihere, Esq.
A movement uniting compassion, innovation, and justice to build a **safer, healthier, and more ethical Ghana—**and to share that model proudly with the world.
Government Steps to Enable Social Innovation
The article identifies three key areas where government intervention is needed to support the movement toward better quality, safer, and trusted everyday essentials:
1. Legislative & Regulatory Support
This involves creating the mandatory legal and policy framework for quality assurance:
- Policy: Pass the Social Enterprise Policy to empower quality-focused businesses.
- Enforcement: Strengthen Consumer Protection Laws and improve inspection procedures.
- Mandate: Mandate the use of digital authentication systems for all consumer goods (e.g., the QR/blockchain systems proposed by Serwaa Amihere).
2. Financial & Technical Incentives
This provides direct support to businesses committed to quality:
- Subsidies: Provide quality certification subsidies for Small and Medium Enterprises (SMEs).
- Funding: Offer Innovation funding specifically for the development and deployment of traceability technologies.
- Preference: Implement procurement preference for certified local goods, boosting ethical domestic producers.
3. Infrastructure & Ecosystem Development
This focuses on building the long-term capacity for quality control and public awareness:
- R&D: Strengthen the STREFUND for research and development, particularly in food science and quality technology.
- Awareness: Launch National Awareness Campaigns utilizing advocates like Serwaa Amihere to make consumers the frontline defenders of quality (making informed choices).
These steps aim to create an environment where ethical businesses thrive, poor-quality goods are easily identified and rejected, and legal standards are rigorously enforced.
Connecting Ghana With the World
Host Introduction:
Welcome, readers, to this exclusive special edition of Assumpta Weekly Lifestyle Magazine’s “INNOVATOR.” Today, we are bridging ethical advocacy in Ghana to global standards of consumer protection. I am your host, Cookieteegh—a dynamic broadcast journalist and media personality known for hosting Ghana’s premier talk shows and driving engaging social commentary.
Featured Guest Introduction:
We are honored to be joined by a figure whose impact spans media, law, and enterprise: Serwaa Amihere, Esq. She is Ghana’s outstanding broadcast journalist and a newly called lawyer, recognized globally as the first Ghanaian to win the RTP Award for Best TV Newscaster three times consecutively. Beyond the news desk at GHOne TV, Serwaa is a successful entrepreneur, philanthropist, and now, a leading voice in consumer protection through her initiative, Every Day Essentials (EDE).
“Serwaa, it is an absolute honor to welcome you to this global platform. The world is reading about your disruptive approach to ensuring safety and quality in everyday products through the power of Social Innovation.”
Serwaa Amihere, Esq.:
“Thank you, Cookieteegh. It’s a pleasure to be here and to connect with readers worldwide. I am grateful for your warm introduction. All human beings have the capacity to uncover the potential to create value, and fundamentally, they also have the right for journalists to convey good news to them—news about safety, accountability, and empowerment.”
Cookieteegh:.“Let’s get to the dialogue. Serwaa, you have shown the whole of Ghana and the world what humanism truly means. You first started with journalism—that’s something everybody recognizes. You have produced powerful documentaries and feature reports that have won you awards. Your understanding and belief in the sanctity and equality of human life has truly made you who you are today. You are a woman who has integrated an awareness of humanism into your own life and you recognize the same in others. That’s why you want Ghanaians to consume only quality products.”
“The extent to which you respect and love Ghanaians determines the extent of your perception of the value of your own life, which I can say that you uphold the absolute value of life, the essence of humanism that is as vast as the universe. So, what can you tell our readers worldwide about this?”
Serwaa Amihere, Esq.: “Thank you, Cookieteegh, for those incredibly moving and kind words. You have captured the very essence of the mission. When we talk about humanism, we are talking about the absolute value of human life—and that value is compromised every single day when our people are unknowingly consuming or using toxic, harmful, or substandard products.”
“My journey, whether through journalism, law, or now entrepreneurship, has always been centered on demanding accountability for the human being. This is why we titled this piece, ‘Innovation Solutions Are Here.’ The question is simple, yet profound: ‘How do we ensure that what floods our country is of good quality, safe, trusted, and beneficial to our people?’”
“For me, the answer is action rooted in compassion. True compassion, as I’ve said, is empowerment. We can report on the problems, we can pass laws against them, but if we don’t fundamentally change the system—if we don’t bring Innovation Solutions to the supply chain—the vulnerable consumer remains exposed. My legal and media platforms are now integrated to ensure that the products Ghanaians use to feed their families, clean their homes, and furnish their spaces—the Every Day Essentials—meet the highest standards. This is the practical application of humanism: making sure people are secure, at peace, and healthy in their daily lives.”
This is an excellent point to transition to the Technology aspect of the strategy, which underpins the integrity of all her roles.
Cookieteegh: “That makes perfect sense. You’re addressing both the push—enforcement—and the pull—demand for quality. But Serwaa, you wear many hats: successful journalist, crusading lawyer, and entrepreneur with your own curated brands. This raises the critical question that the article addresses: How do you manage the potential for a conflict of interest? How does the public trust that your advocacy is about systemic reform, not personal commercial gain?”
“The article states that Innovation Solutions (Technology) is the answer. Can you explain to our global readers how implementing mandatory digital systems like QR codes and blockchain verification ensures the transparency and integrity of your work across these very complex roles?”
Serwaa Amihere, Esq. “That is the most important question for any public advocate, and it is precisely why Technology is the first pillar of our Innovation Strategy. I cannot be a champion for social justice if my integrity is questionable. The technology—specifically, the use of blockchain and verified QR codes—acts as our independent auditor.”
“We move the power of verification from my personal judgment to a public, auditable, data-driven system. This ensures transparency and integrity in three critical ways:
- Objective Transparency: By implementing mandatory digital systems, verification of a product’s origin, quality certification, and movement in the supply chain is recorded on an immutable ledger. This allows the consumer or regulator to independently verify a product’s quality, entirely separate from Serwaa Amihere the entrepreneur. This prevents bias or favoritism.
- Public, Auditable Data: Our advocacy, whether through investigative journalism or legal action, is then based on verifiable, crowdsourced data from these systems—not on rumors or personal opinion. This makes all our actions data-driven and accountable.
- Separation of Advocacy & Commerce: The goal is systemic reform—lobbying for these digital authentication standards to be mandatory for all goods in Ghana, not just for my curated brands. This open-source verification model ensures we are fighting for systemic change that benefits every Ghanaian, proving that the focus is on Social Justice in Action, not personal profit.”
“Technology is the unblinking eye that keeps all of us, including me, accountable. It is the core mechanism for building and sustaining trust.”
Cookieteegh: “That is a powerful and necessary assurance, Serwaa. Using technology to mitigate conflict of interest sets a global standard for ethical advocacy. Thank you so much for sharing your vision on how we can create a safer, healthier, and more ethical Ghana. It truly is a movement uniting compassion, innovation, and justice.”
It also brings us to a seamless integration of your roles is truly groundbreaking, Serwaa. It brings us to the Core Summary of this entire feature, which defines your work as Social Innovation—a disruptive and transformative approach that moves far beyond simple Corporate Social Responsibility (CSR).”
“You’ve said your mission is to rapidly end the consumption of harmful products by leveraging your unique combination of journalism, legal practice, and entrepreneurship to drive this disruptive change. You shared that your inspiration, even from radio, has always been the human experience—talking to regular people, celebrating the breadth and depth of their lives, and bringing peace into their homes.”
“Can you, in closing, share with our global readers how this disruptive Social Innovation model—leveraging Technology, Law, and Media—is your final word on creating a safer, healthier Ghana, and why it is more effective than traditional CSR?”
Serwaa Amihere, Esq.:.“Thank you, Cookieteegh. This is the heart of the movement. Traditional CSR often involves a company writing a cheque for a social cause; it’s an add-on. Social Innovation, however, is embedding ethics, quality, and consumer protection directly into the DNA of the business and the system itself.”
“It is more effective because it creates integrated value creation. Our model forces businesses to make integrity their competitive edge. We are using:
- Media to educate and create demand for quality.
- Law to enforce standards and punish negligence.
- Technoloegy to provide immutable proof of quality and traceability.”
“By doing this, we are not just helping people; we are empowering them to be the frontline defenders of quality. Informed consumers reject poor-quality goods; ethical businesses rise to meet that demand, and enforced standards sustain fair markets. This is how we bring peace into people’s lives—by safeguarding their health and celebrating the absolute value of their human experience. This is not just business. This is a movement.”
The Path Forward: Government Steps to Enable Social Innovation
While Serwaa Amihere, Esq., leads the movement through private action and advocacy, the long-term success of this Social Innovation model requires crucial support from the government. The article identifies three key areas where state intervention can institutionalize quality and consumer protection:
1. Legislative & Regulatory Support
Creating a mandatory framework is essential to enforce quality across the board:
- Policy: The government must Pass the Social Enterprise Policy to formally empower and support quality-focused, ethical businesses.
- Enforcement: Strengthen Consumer Protection Laws and drastically improve inspection procedures to ensure immediate compliance.
- Mandate: Crucially, Mandate the use of digital authentication systems (like the QR/blockchain technology proposed) for all consumer goods, making traceability a legal requirement.
2. Financial & Technical Incentives 💰
Providing direct resources helps local businesses meet the new, higher standards:
- Subsidies: Provide quality certification subsidies for Small and Medium Enterprises (SMEs) to make compliance affordable.
- Funding: Offer dedicated Innovation funding for the development and deployment of traceability technologies.
- Preference: Implement procurement preference for certified local goods, giving ethical domestic producers a competitive boost.
3. Infrastructure & Ecosystem Development 🌱
Building the long-term capacity for quality control and public knowledge is key:
- R&D: Strengthen the STREFUND (Science, Technology and Research Fund) for investment in R&D, particularly in food science and quality technology.
- Awareness: Launch National Awareness Campaigns utilizing influential advocates like Serwaa Amihere to make consumers the frontline defenders of quality by promoting informed choices.
These steps aim to create an environment where ethical businesses thrive, poor-quality goods are easily identified and rejected, and legal standards are rigorously enforced, sustained, and supported by a culture of trust and innovation.
Final Word
Cookieteegh:
“A movement uniting compassion, innovation, and justice. Serwaa Amihere, Esq., your work is a beacon for social advocates and entrepreneurs worldwide. You have not just asked the tough questions about the quality of goods flooding our country, you have built the system—the Innovation Solutions—to answer them.”
“On behalf of Assumpta Weekly Lifestyle Magazine, we thank you for sharing your strategy to build a safer, healthier, and more ethical Ghana, and for showing the world that journalism with integrity and advocacy with compassion can fundamentally change society.”“To our readers, be informed, be empowered, and join this movement! You can read the full feature, ‘Innovation Solutions Are Here,’ and stay updated on the Every Day Essentials initiative at assumptagh.live. Thank you for reading.”
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Meet Serwaa Amihere — The Face of Modern Ghanaian Innovation
Serwaa Amihere is more than a public figure — she is a powerhouse of influence, entrepreneurship, and social change.
A celebrated Journalist and Broadcaster and a lawyer, Serwaa has captured the hearts of Ghanaians with her bold voice and unwavering commitment to truth. But beyond the screen, she is rewriting the playbook of African women in business.
She is the Co-Founder of multiple thriving ventures, including:
- Oh_my_hair – Premium human hair and beauty solutions for the modern woman
- Officeandcobysa – Empowering business workspaces with style and functionality
- Flora Organic Diapers & Tissues – Gentle and eco-friendly essentials for families
- Serwaa Amihere Foundation – Touching lives through impactful philanthropy
- Sankofa Spices / Natural Spices – Delivering fresh, authentic Ghanaian spices and pepper straight to your doorstep
🔥 An Innovator. A Visionary. A Nation Builder.
Serwaa Amihere is not just creating brands — she’s shaping Ghana’s future, inspiring a new generation of women to rise with purpose, excellence, and integrity.
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